We asked 100+ Atlanta B2B buyers how they choose vendors
Here's what they told us
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Data from 100+ buyers in Atlanta who purchased net-new B2B services ranging from $5k-$250k+ within the last 6 months.†
1 How many vendors do Atlanta buyers have in mind when they first start researching?
Key Insight 73% of buyers in Atlanta have 3-7 vendors already in mind when they start researching. The battle for your buyers' mindshare starts long before they start shopping around.
2 What content do Atlanta buyers actively look for on vendor websites?
Key Insight Case studies are table-stakes. Your local buyers in Atlanta want price transparency, delivery details, and accurate comparisons with your competitors.
Buyers are visiting your site every day.
Want to know what they're really thinking?
3 If Atlanta buyers can't find answers on the vendor's website, where do they turn?
Key Insight If you're not providing answers on your own website, buyers will just go somewhere else. 43% will turn to AI, which may or may not provide accurate answers.
4 How do Atlanta buyers use AI to help them research and shortlist vendors?
Key Insight Buyers in Atlanta are using AI to compare & rank vendors, estimate costs & ROI, and even suggest new vendors. If you're gate-keeping critical information behind a discovery call or free consultation, AI cannot make a strong case for you.
81% of buyers who can't find answers from your website will just quietly go somewhere else.
Imagine how many times that happened last month.
Here's how to see out what they couldn't find and fix it.
1-Day Workshop: Fri, May 29 @ 8am-3:30pm
B2B Website Conversion Lab
Learn what's keeping your buyers from converting and fix it in one day!
- Get a comprehensive B2B Mystery Shopper Audit
- See how buyers "shop" your homepage in real-time with Live Peer Reviews
- Learn the 6 key questions that every buyer wants answered
- End the day with ready-to-go edits to hand over to your web team
Conveniently held at Roswell with easy access from Hwy 400 and free parking.
Get My Ticket See what's included
May 29, $350/person, includes lunch (Early Bird)
Justin McCullough — Founder, Executive Pivots
I thought I was fine, because our page was converting. But the mystery shopper audit and the live peer feedback really opened my eyes to what my page was missing.
Can't make May 29? Get just the B2B Mystery Shopper Audit for $85 »
†Study by B2BSalesMagic, Pipelineapp.io, Murphy Marketing, and Lisa McGuire, LLC.